Sustainability Case Study
Siteimprove - Using the power of tech for social good
Siteimprove, a global leading SaaS business, is a great example of using its technology to reduce inequality in society and help people with disabilities gain access to a digitalised world.
Championing Digital Human Rights
As a company that seeks to make the web better and more accessible for individuals of all abilities, Siteimprove has a clear view on where technology can make the biggest positive impact. It closely aligns its business practice with three of the UN’s Sustainability Goals, a collection of 17 interlinked global goals which aim to achieve a better and more sustainable future for all.
Areas of positive impact
Quality education – SDG 4
UN Sustainability Development Goal 4 aims to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. In response, Siteimprove works to raise awareness about accessibility and inclusion and provides educational support through initiatives such as Siteimprove Academy. Every Siteimprove customer has complementary access to Academy courses for up to 20 of their users and more than 14,000 accessibility courses were completed by customers and partners in 2020.
Reduced inequalities – SDG 10
UN Sustainable Development Goal 10 empowers and promotes the social, economic and political inclusion of all. Siteimprove addresses this through its software solutions and public advocacy for accessibility and inclusion, and by sharing knowledge and expertise. The Company developed its Accessibility software in order to help organisations remove digital barriers from their websites and to create an inclusive digital presence for all. It also provides free resources that reduce inequalities on the web, including the Siteimprove Accessibility Checker for Google Chrome that was launched in 2017 and now reaches more than 70,000 weekly users.
Furthermore, in line with reducing inequality (SDG 10), and also in support of gender equality (SDG 5), Siteimprove is committed to creating a healthy workplace for people of all backgrounds and abilities. Diversity is fundamental to Siteimprove with a workforce from over 45 countries, many different backgrounds, and abilities. At the end of 2020, its overall gender ratio was 42/58 (female-male).
Partnerships for reducing the digital divide – SDG 17
UN Sustainable Development Goal 17 encourages and promotes effective public, public-private and civil society partnerships and aligns with Siteimprove’s own belief that reducing the digital divide can only be achieved by the joint efforts of multiple stakeholders. To this end, the company has hosted and participated in panel discussions between policy makers, civil society and standards organisations, including the 10th, 11th, and 12th Sessions of the UN Convention for the Rights of People with Disability (UN COSP).
Siteimprove was also part of the Web Accessibility Initiative (WAI) Tools Project, an Innovation Action project co-funded by the European Commission under the Horizon 2020 program. The program resulted in more than 70 Accessibility Conformance Testing rules and was successfully approved and closed in March 2021.
Siteimprove continues to encourage governments around the world to adopt effective policies and international accessibility standards that support digital inclusion.
For more information about Siteimprove’s approach to sustainability, please refer to: https://siteimprove.com/en/company/csr/
Siteimprove’s global sustainability strategy and vision is to positively contribute to the area of digital accessibility, with a specific emphasis on making the web better for individuals of all abilities and disabilities.