Siteimprove

Siteimprove empowers accessibility experts and marketing teams to deliver engaging, accessible and compliant digital experiences. Its AI-powered platform consolidates content strategy, SEO, paid ads, accessibility and analytics into one platform. With Siteimprove, thousands of companies globally can adhere to the highest accessibility standards and maximise reach and revenue on their digital assets.

As a leader in digital accessibility and partner of WC3, IAAP, and the United Nations, Siteimprove offers automated and manual accessibility testing for companies of all sizes so they can meet Web Content Accessibility Guidelines (WCAG) requirements, as well as those of the European Accessibility Act (EAA) and Section 508 and Title II in the United States.

The 2024 addition of MarketMuse, a leading AI-powered content strategy platform, to the suite of tools has solidified Siteimprove’s place as a leader in search and compliant and optimised content.

Company Background

• Comprehensive product platform with attractive growth prospects.
• Increasing market penetration and expansion in key customer segments.
• When 16 percent of the world’s population lives with a disability, website accessibility has become a major focus for organisations worldwide.
• Clients mostly across government, higher education, financial services, and healthcare rely on Siteimprove’s SaaS product suite.

Vision & Outlook

• Accelerate Siteimprove's growth as a strong and sustainable company through investments in the company and its product offering.
• Actively support Siteimprove’s further development and expansion by investing in the organisation and product offering to positively contribute to the area of digital accessibility.
• Empower Siteimprove to deliver a market-leading search and content compliance performance platform empowered by artificial intelligence driving discoverability and business impact.
• Leverage Siteimprove’s software technology to promote social equity by reducing inequality and enabling people with disabilities to access a more digitalised world.

Highlights & Updates

• In 2024, Siteimprove announced the completion of the acquisition of MarketMuse, a leading content strategy and intelligence company.
• In 2025, senior leadership hires include Nayaki Nayyar as Chief Executive Officer and Christy Marble as Chief Marketing Officer.