SEPTEMBER 07 2022
Addition of cloud-native SaaS platform, Flowics, enriches Vizrt Group's graphics portfolio to an end-to-end offering on all platforms
Vizrt Group, the global leader in software for live video production, today announces the acquisition of Flowics, the innovative provider of comprehensive cloud-native, browser-based, live, and interactive graphics platforms for content producers.
With the addition of Flowics, Vizrt Group customers of all three of its trading brands; NewTek, NDI, and Vizrt, can advance their content creation capabilities through nimble HTML5 graphics, and rich live data integrations and more.
“In Flowics we recognize our own passion for helping customers deliver more stories, better told. Flowics does this by giving visual storytellers easy access to solutions that help them deliver more impactful and engaging content,” says Michael Hallén, CEO of Vizrt Group. “The Flowics software-as-a-service offer reinforces the leadership position Vizrt Group enjoys by providing content creators even more creative flexibility across all their channels and platforms.”
The Flowics platform gives customers simple control over the creation, integration, and playout of HTML5 graphics that are perfect for fast-paced productions and digital or multi-screen extensions. These graphics can be made powerfully engaging through a wide range of external data sources, including sports statistics, timing and scoring, betting, weather, and finance information, in a code-free approach. Added to this, the platform makes the creation and playout of interactive media experiences intuitive for mobile, the web, social media and live streams.
“Vizrt Group is world-renowned for its high-quality graphics,” says Gabriel Baños, CEO and Founder of Flowics, “so we are delighted that the Flowics platform will become a powerful extension to the Group’s offering. NDI and TriCaster were already a significant part of the Flowics story, so being able to build on that, as well as adding in Vizrt, means we can reach even more visual storytellers than ever before.”
“I’m excited to welcome Flowics, the team, and their customers, to the Vizrt Group family,” continues Michael Hallén. “This gives content creators the right tools to engage and interact with their audiences as they pioneer fresh content formats in new and emerging channels. Together, we offer the most comprehensive graphics solutions for storytellers as they seek to captivate their audiences.”
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About Vizrt Group:
Vizrt Group® runs under the passionately held single, simple purpose of “more stories, better told”, supplying media content creators around the world with software-defined visual storytelling tools to help them to build a better-informed world.
The Group contains three of the strongest names in the broadcast technology industry; NewTek, NDI® and Vizrt. All three being creative businesses, built on innovation and grown by our people, with the goal of becoming the most recommended solution provider in the markets we serve.
We combine our strategic pillars of Content-Centricity, Software-Defined, IP First, and Innovation to increase our customers’ success in delivering engaging and immersive content to their audiences.
Vizrt Group is a global and diverse organization with over 750 employees from 64 different nationalities, with offices in 16 countries worldwide. It is owned by a Nordic Capital-led investment consortium. www.vizrtgroup.com
Flowics makes the most comprehensive cloud-based platform for powering remote and in-studio production of live graphics and interactive content for linear and OTT broadcasters. Trusted by more than 85 broadcasters across the U.S., Latin America, and Europe, Flowics works with broadcasters and producers in the sports, media, and entertainment industries to help them streamline their production workflows and add a layer of interactivity to their programming to retain and monetize viewers across all digital environments.
The Flowics platform enables customers to create and remotely operate live graphics and interactive experiences for social media, broadcast, live streaming, websites, apps, or venues. www.flowics.com