Greenfood Group is a leading supplier in the increasingly attractive market for healthy foods (fruits, vegetables and salads) in the Nordic region.

Greenfood has a very strong position in the Nordic region within healthy foods, exemplified by the market leading Picadeli salad bar concept which is highly appreciated by both retailers and consumers. In a growing market for healthy eating options, Greenfood is, with its strong and proven concepts, well positioned for a continued roll-out and further growth both in the Nordics as well as internationally.

The Greenfood Group was established in 2015 through a combination of Picadeli and STC Greenfood. The two companies enjoy significant synergies which will further strengthen the customer and consumer offerings of convenient healthy food as well as innovation capabilities. Greenfood now covers all steps of the fruit and vegetable value chain, from the farmer to peoples' everyday life, and comprises of Picadeli, Fresh Cut and Sourcing.

Picadeli salad bars, is an innovative shop-in-shop concept enabling consumers to pick and mix their own salads in grocery and convenience stores. Picadeli was founded in 2010 and has since grown rapidly to offer its concept in more than 1,500 locations across Sweden, Finland, Denmark and Estonia. Fresh Cut delivers processed and pre-packaged fruits and vegetables to customers such as retailers and wholesalers in Sweden, Finland, and Denmark, and Sourcing is a supplier of fruits and vegetables across the Nordic markets sourcing from both local and global growers

Nordic Capital acquired Greenfood in March 2016. The aim is to support Greenfood's continued growth and international expansion driven by a strong underlying trend of increased healthy eating and demand for convenient meal solutions within fruits and vegetables.

 

Key Information

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Revenues 2016*

EUR 410 million

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Employees

700

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Ownership

Nordic Capital Fund VIII, controlling shareholding

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Head office

Helsingborg, Sweden

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Investment date

2016

* Reported