Healthy Food Supplier
David von Laskowski, CEO
Mattias Engberg, CFO
Chairman of the Board
The Greenfood Group was established in 2015 through a combination of Picadeli and STC Greenfood. The two companies enjoy significant synergies which will further strengthen the customer and consumer offerings of convenient healthy food as well as innovation capabilities. Greenfood now covers all steps of the fruit and vegetable value chain, from the farmer to peoples' everyday life, and comprises of Picadeli, Fresh Cut and Sourcing.
Picadeli salad bars, is an innovative shop-in-shop concept enabling consumers to pick and mix their own salads in grocery and convenience stores. Picadeli was founded in 2010 and has since grown rapidly to offer its concept in more than 1,500 locations across Northern Europe. Fresh Cut delivers processed and pre-packaged fruits and vegetables to customers such as retailers and wholesalers in Sweden, Finland, and Denmark, and Sourcing is a supplier of fruits and vegetables across the Nordic markets sourcing from both local and global growers.
Nordic Capital acquired Greenfood in March 2016. The aim is to support Greenfood's continued growth and international expansion driven by a strong underlying trend of increased healthy eating and demand for convenient meal solutions within fruits and vegetables.
EUR 425 million
Nordic Capital Fund VIII, controlling shareholding