The Ellos Group consists of Ellos, Jotex and Stayhard and together they form the leading e-commerce group in Nordic fashion and home decoration. The Group is primarily serving Sweden, Finland, Norway and Denmark.

Ellos, Jotex and Stayhard have broad product ranges, Ellos within fashion and home, Jotex within home textile and decoration and Stayhard within young men's fashion. Together they have more than 2 million active customers. Ellos Group also offers integrated payment solutions, a highly appreciated service.

Nordic Capital Fund VII acquired Ellos Group (Ellos and Jotex) in 2013, and the ambition is to support the company to continue developing its customer offering and already strong e-commerce solutions. Stayhard was acquired as an add-on acquisition in 2014.

In April 2018, Nordic Capital’s 2008 vintage fund, Fund VII completed the transfer of its remaining nine unlisted portfolio companies including Ellos Group, to a continuation vehicle, Nordic Capital CV1 or "CV1". Fund VII’s original term expired in December 2017 and by this transaction, Nordic Capital took the opportunity to maximise the value creation potential of these nine companies, providing them with active support and fresh capital over an additional five-year holding period under continued Nordic Capital management.

Key Information

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Revenues 2018*

EUR 260 million

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Nordic Capital Fund VII, Nordic Capital CV1

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Head office

Borås, Sweden

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Investment date

2013, 2018

* Reported