Tech & Payments Market Research Technology
Morten Strand, CEO
Dag Magni, CFO
Chairman of the Board
Cint's main product is OpinionHUB, a B2B exchange for seeking and collecting insights. The platform connects the buy-side - typically a market research firm that needs to access panellists for consumer research - with the sell-side, the companies owning consumer panels. This allows the customer easy access to deeply profiled panellists in a specific country, region or local area, through the platform's self-service and real time matching algorithms.
Since launching its OpinionHUB panel marketplace platform in 2005, Cint has rapidly evolved in a technology centric environment and has established a highly profitable business model, which benefits the whole value chain when working with consumer surveys, as it reduces time and costs for all parties. Cint has a track record of launching industry 'firsts' that have raised standards in innovation, transparency and quality within the market research world.
Nordic Capital acquired Cint in February 2016 and will support Cint's successful position as a leading global platform, aiding continued accelerated growth in an industry where consumers are becoming increasingly mobile and digital, and brand marketing spend is shifting to online.
EUR 30 million
Nordic Capital Fund VIII, controlling shareholding