Large Greenfood Hero Liggande

Greenfood

Healthy Food

Greenfood Group is a leading supplier in the increasingly attractive market for healthy foods with strong and proven food concepts, well positioned for a continued roll-out and further growth.

Company Background

  • The Greenfood Group was established in 2015 through a merger between Picadeli and STC Greenfood.
  • Greenfood now covers all steps of the fruit and vegetable value chain, from the farmer to peoples' everyday life.
  • With Picadeli, Fresh Cut and Sourcing, three sustainable and innovative businesses form the core of Greenfood.

Vision & Outlook

  • Support continued growth and international expansion, driven by a underlying trend of increased healthy eating and demand for convenient meal solutions.
  • Invest in sustainability practices to inspire a healthier society by connecting people with affordable, tasty and healthy food with less climate impact.

Highlights & Updates

  • In June 2021, Picadeli brought its high-tech salad bar to the US, growing its digitised salad bar offering of over 2000 locations.
  • In June 2023, Greenhouse, Greenfood's new logistics centre for sustainable and healthy food, became fully operational. This ultra-modern facility is packed with green technology and is the central hub of Greenfood’s operations in Helsingborg – and in Sweden.
  • In August 2023, the Science Based Targets initiative (SBTi) approved Greenfood’s climate targets.
  • In October 2023, Greenfood Greenhouse was crowned Logistics Facility of the Year.
greenfood_logo_2017.png (1)

SECTOR

Consumer

REVENUES 2022

EUR 470 million

EMPLOYEES

940

OWNERSHIP

Fund VIII

INVESTMENT DATE

2016

HEAD OFFICE

Helsingborg, Sweden

MANAGEMENT

David von Laskowski

CEO

Mattias Engberg

CFO

CHAIRPERSON

Stefan Jacobsson

Chair

RESPONSIBLE ADVISOR

Tiemo Grimm

Managing Director