Greenfood Group is a leading supplier in the increasingly attractive market for healthy foods with strong and proven food concepts, well positioned for a continued roll-out and further growth.
Company Background
- The Greenfood Group was established in 2015 through a combination of Picadeli and STC Greenfood
- Greenfood now covers all steps of the fruit and vegetable value chain, from the farmer to peoples' everyday life
- With Picadeli, Fresh Cut and Sourcing three sustainable and innovative businesses form the core of Greenfood
Vision & Outlook
Support Greenfood's continued growth and international expansion driven by a strong underlying trend of increased healthy eating and demand for convenient meal solutions
Invest in sustainability practices to inspire a healthier society by connecting people with affordable, tasty and healthy food with less climate impact
Highlights & Updates
In June 2021, Picadeli brought its high-tech salad bar to the US, growing its digitised salad bar offering of over 2000 locations

SECTOR
Consumer
REVENUES 2021
EUR 425 million
EMPLOYEES
930
OWNERSHIP
Fund VIII
INVESTMENT DATE
2016
HEAD OFFICE
Helsingborg, Sweden