Greenfood

Greenfood Group is a leading supplier in the increasingly attractive market for healthy foods with strong and proven food concepts, well positioned for a continued roll-out and further growth.

Company Background

• The Greenfood Group was established in 2015 through a combination of Picadeli and STC Greenfood
• Greenfood now covers all steps of the fruit and vegetable value chain, from the farmer to peoples' everyday life
• With Picadeli, Fresh Cut and Sourcing three sustainable and innovative businesses form the core of Greenfood

Vision & Outlook

Support Greenfood's continued growth and international expansion driven by a strong underlying trend of increased healthy eating and demand for convenient meal solutions

Invest in sustainability practices to inspire a healthier society by connecting people with affordable, tasty and healthy food with less climate impact

Highlights & Updates

In June 2021, Picadeli brought its high-tech salad bar to the US, growing its digitised salad bar offering of over 2000 locations