New CEO SafeRoad

November 29 2013

We are pleased to announce that Michael Hermansson has been appointed CEO of SafeRoad. Michael joins SafeRoad from GCE Group, Sweden, where he has been the CEO since 2004.

Michael holds a degree in Business Administration from the University of Gothenburg and has more than 30 years of work experience. 
Prior to his current role, he worked as Managing Director for Hoya Lens, Bahco Nordic and Sandvik.  He has broad experience within Sales, Operations, Finance and Product Management, both in Sweden and almost 15 years abroad.

He will start in January, 2014, and we look forward to having Michael aboard.

Sincerely,
Johan Ek, Chairman of the Board.