Four top prizes for Thule in the prestigious iF Product Design Award
December 04 2012
Once again, Thule is on the winner's stand in the prestigious iF Product Design Award. The Thule Easy Fit snow chains, the Thule Wingbar Edge roof rack, the Thule Pack and Pedal Pannier bike bag and the Thule Perspektiv Daypack camera bag are all winners assessed by the jury criteria of design, finish, material and innovation level, as well as functionality, ergonomics and safety.
- All of us at the Thule Group are happy and proud today. We create possibilities for people to live active lives by designing cool and stylish products that make a functional difference in an outdoor environment. The four prizes verify that our products meet very high quality demands from both design and functionality perspectives, says Fredrik Erlandsson, Thule Group Senior Vice President Communications.
The iF Product Design Award covers all areas of industrial design in product development, and since 1953 it has been internationally recognized in the whole world as clear evidence of outstanding and innovative design. In competition with more than 3,000 entries, Thule won prizes for three products in the Transportation Design category and one product in the Leisure / lifestyle category.
Thule Easy Fit snow chains have an automatic tensioning system activated with the foot and then further tensioned when the car is rolling. The stable bows on the inside of the wheels make it easy to mount the snow chains from the top of the wheel and down.
Learn more about Thule Easy Fit at www.thule.com
Thule WingBar Edgeroof rack
has a low design to get closer to the car roof, and with the softly
curved aluminium profile it gives Thule WingBar Edge a simple and
aesthetic look that fits all car models. Through the use of
aviation technology and wind tunnel tests, the Thule WingBar Edge
is close to noiseless.
Learn more about Thule WingBar Edge at www.thule.com
Thule Pack 'n Pedal Pannier is one of a number
of bike bags in the newly launched Thule Pack ´n Pedal series. Just
like the other products in the series, the bag has an entirely new
solution for mounting it on the bike, is comfortable and light to
carry and has several easily accessible compartments for storing
your personal biking things. The bag is durable in all kinds of
weather and has a hard SafeZone compartment with a protective shell
Learn more about Thule Pack 'n Pedal Pannier at www.thule.com
Leisure / lifestyle
Thule Perspektiv Daypack is a camera bag that protects the photo equipment while also making room for other necessary items for a day of activities and photo shoots. Water-resistant material, a zip and taped seams make it extremely durable in all kinds of weather. The pack system, which can be easily reached from the side of the bag, can be removed quickly to make it suitable for other activities. Thule Perspektiv Daypack is launched in Europe and North America in the spring 2013.
For more information on the Thule Group and the prizes in iF Product Design Award, Please contact:
Fredrik Erlandsson, Senior Vice President Communications
Phone: +46 70 309 22 21
For more information on Thule products: www.thule.com