FEBRUARY 24 2026
Shelley Magee, CEO of ActiveViam, reflects on her long-standing partnership with Nordic Capital and what she values in the private equity model. In her experience, shared ownership, operational support and close collaboration play an important role in supporting leaders through growth and change.
Over the past seven years, Shelley has worked with Nordic Capital across multiple portfolio companies. She describes a culture she has chosen to return to repeatedly, one that rewards commitment, opens up opportunities and creates an environment where people are encouraged to engage fully in the journey.
A defining factor in that partnership, Shelley notes, is Nordic Capital’s deep understanding of the market. Rather than acting as generalists, the team brings expertise that has played a meaningful role in shaping strategic decisions across the business.
"One thing that really impresses me is that they understand the market. They are not generalists. They have been absolutely essential in some of the decisions around my strategy; how we develop the product, how we tell the story to the market, and how we price to the market," Shelley says.
Alongside this strategic sparring, Shelley highlights the importance of a structured framework of support. Beyond formal governance through Board and committee work, she points to the value of close collaboration with the Chair and access to an operational team she can call on as needed. She describes this as a holistic approach to supporting companies, and CEOs in particular, through different phases of growth.
Shelley’s experience reflects how long-term collaboration, grounded in shared ownership and deep sector knowledge, can help create momentum as businesses and leadership teams evolve.
Watch the video to hear Shelley Magee discuss how long-term collaboration creates momentum for the future.
