The combined group is a leader in online comparison services in the Nordic region.

The combined Sambla Group, consisting of Sambla and Advisa, is one of the largest players in the Nordic region within loan intermediation, helping clients to compare loan terms and consolidate their loans, as well as insurances, and thereby improve the terms and reduce costs.

Both companies have a very high level of customer satisfaction due to a modern user interface, strong and shared corporate values and the combined group creates great opportunities for increased product development, an even higher service level and access to additional competitive offers that will benefit more clients.

Advisa was founded in 2011 and helps consumers get better terms by comparing loans with up to 36 different banks and lenders in Sweden and Finland. The services are offered completely digitally. Advisa has offices in Stockholm, Sweden and to date has helped over 400,000 customers compare their loans.

Since its inception in 2014, Sambla has helped consumers to save money on their loans by comparing banks' and lenders' interest rates in Sweden, Norway, Finland and Denmark. The services are offered through a combination of digital processes and advice over the phone. Sambla has offices in Stockholm and Lund in Sweden. The company has partnerships with over 40 bank and lenders in Sweden, and to date Sambla has helped over 390,000 customers to compare their loans.

As the majority owner, Nordic Capital will actively support the new company in the next expansion phase, drawing on its experience from previous acquisitions in financial services.


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Financial Services

Key Information

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Revenues 2021*

EUR 80 million

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Nordic Capital Fund X (controlling shareholding)

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Head office

Stockholm, Sweden

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Investment date