Nordic Capital-backed Prospitalia Group becomes Vivecti Group, Dr. Benjamin I. Behar appointed as new CEO

AUGUST 07 2023

Prospitalia Group has appointed Dr. Benjamin I. Behar as new CEO and will operate under the new brand Vivecti Group.

Prospitalia Group, a leading purchasing service company in the German healthcare market, today announced the appointment of Dr. Benjamin I. Behar as new Group CEO. As lever, catalysator and reliable partner, the companies of the group will in future provide their expertise to healthcare providers and other market participants under the new brand Vivecti Group. The new Group brand reflects the evolved and integrated approach to serve clients as a full service partner for all key challenges in hospitals and adjacent fields.

Dr. Benjamin I. Behar brings a particularly deep understanding of the challenges and management of hospitals. Before joining Vivecti Group, he played a significant role in establishing one of the fastest-growing hospital groups, Artemed SE. From the founding stage of Artemed with three hospitals to a nationally operating hospital group with 18 high-performance hospitals, he was responsible for both, the restructuring and integration of the new hospitals, as well as for purchasing and communications. Prior to that, he worked for McKinsey & Company, advising hospital operators such as Vivantes, the University Medical Center Mainz, and the Klinikverbund Südwest.

"Being the catalyst that helps healthcare providers and other market participants operate more effectively is an immensely fulfilling mission for me, as economic efficiency is the fundamental premise for medical quality, ultimately benefiting the patients. Economic efficiency and medical quality are not contradictory but mutually reinforcing. That's why the Vivecti Group provides our partners with a comprehensive and integrated range of services and products, enhancing their performance unlike any other corporate group,” said Dr. Benjamin I. Behar.

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For Vivecti Group:
Beilquadrat GmbH I Agentur für Identität und Identifikation
Tel +49 40 8821532-22

About Vivecti Group

As a lever, catalyst and reliable partner, the Vivecti Group, under the leadership of Dr. Benjamin Behar, is the performance partner for healthcare facilities. Founded in 2015 with 450 employees and an annual turnover of 120 million euros over the past five years, the company originally originated from a purchasing group for hospitals founded in 1993. Today, Prospitalia, Pro Care Management, Wawibox, Miralytik, Prospitalia h-trak as well as the companies of WMC and the Hospital Management Group (HMG) belong to the Vivecti Group and thus cover an unparalleled range of products and services in the German market. In this way, healthcare providers are comprehensively supported strategically and operationally in the areas of purchasing and material cost optimisation, digital products and data analytics as well as managed services and consulting – with the aim of helping healthcare facilities to gain new strengths in times of transformation of the entire system. For more information, please visit: