Cormac Barry appointed as new Chairman of Sambla Group | Nordic Capital

Cormac Barry appointed as new Chairman of Sambla Group

APRIL 10 2024

Swedish Online Comparison Platform Sambla Group has appointed Cormac Barry as new chairman of the board. Sambla Group is the leading tech enabled Financial Health platform in the Scandinavian region and helps its 800 000 customers annually save over SEK 1 bn by lowering cost for their loans.

- Sambla Group is an exciting and fast-growing company in a dynamic sector. I am genuinely thrilled about the opportunity to join Sambla Group as we chart the course for the company's future growth, with a clear focus on securing the successful expansion in the Nordics and increasing market share, says Cormac Barry, new Chairman of Sambla Group

Cormac Barry is a senior leader with over 25 years’ experience in online B2C, online B2B and retail across multiple sectors. He most recently comes from the position as CEO at CarTrawler, a market leading online B2B car rental marketplace, based in Dublin. Before that Cormac served as CEO of Sportsbet, the leading online betting brand in Australia.

- Sambla Group is the largest online financial comparison platform across the Nordics and Cormac’s international expertise will support our growth ambitions. His unique experience from scaling businesses through online B2C marketing will benefit the whole management team when it comes to providing strategic direction and priorities, says Per Österström, CEO of Sambla Group

The scalability of Sambla's platform presents continued opportunities for growth across national borders and within various types of financing. Cormac’s sector expertise will help Sambla Group expand across product verticals and strengthen the company’s position as a digital frontrunner in the industry.

- The Board of Directors of Sambla Group is pleased to welcome Cormac Barry as its new Chairman. We firmly believe that his diverse background and expertise will prove invaluable for Sambla's next phase of growth and innovation. Since Nordic Capitals' investment in 2021, Sambla Group has continued its expansion and is now a leader in comparison services in the Nordic region. Nordic Capital looks forward to supporting the company on the next step of its journey, says Christopher Ekdahl, Partner, Nordic Capital Advisors.

Press contact

About Sambla Group 

Swedish founded fintech company Sambla Group is one of the leading comparison services for private loans and mortgages in the Nordics. The group constitutes of well known brands such as Sambla, Advisa and Rahalaitos. By offering up to 40 lenders, customers can compare terms, collect their loans and thereby lower their loan associated costs.

About Nordic Capital

Nordic Capital is a leading sector-specialist private equity investor with a resolute commitment to creating stronger, sustainable businesses through operational improvement and transformative growth. Nordic Capital focuses on selected regions and sectors where it has deep experience and a long history. Focus sectors are Healthcare, Technology & Payments, Financial Services, and Industrial & Business Services. Key regions are Europe and globally for Healthcare and Technology & Payments investments. Since inception in 1989, Nordic Capital has invested over EUR 25 billion in more than 145 investments. The most recent entities are Nordic Capital XI with EUR 9.0 billion in committed capital and Nordic Capital Evolution with EUR 1.2 billion in committed capital, principally provided by international institutional investors such as pension funds. Nordic Capital Advisors have local offices in Sweden, the UK, the US, Germany, Denmark, Finland, Norway, and South Korea. For further information about Nordic Capital, please visit

“Nordic Capital” refers to, depending on the context, any, or all, Nordic Capital branded entities, vehicles, structures, and associated entities. The general partners and/or delegated portfolio managers of Nordic Capital’s entities and vehicles are advised by several non-discretionary sub-advisory entities, any or all of which are referred to as “Nordic Capital Advisors.”