Background
Siteimprove is a global digital experience platform helping thousands of enterprise organisations manage web accessibility, SEO, content quality and digital performance. Trusted by leading brands across every sector, Siteimprove has built a reputation for turning complex digital compliance and optimisation challenges into manageable, measurable programmes.
Situation
Siteimprove recognised that AI represented both a competitive challenge and a strategic opportunity. Its leadership chose to use the moment to expand what its platform could do, rather than simply defend its existing position, reaching customer segments it had not previously been able to serve.
Approach
Siteimprove launched a comprehensive agentic platform in August 2025, embedding AI agents directly into the product to perform strategic advisory work, including audits, prioritisation, content optimisation and AI search visibility, that had previously sat outside the software. Selected to present at AWS re:Invent in November 2025, it was recognised as a leading example of enterprise agentic AI.
Result
Win rates rose by 16 percentage points as sales teams focused on higher-quality opportunities. The agentic platform has repositioned Siteimprove from an accessibility and analytics tool into a comprehensive content intelligence platform, opening up a substantially larger addressable market and attracting a wider range of enterprise buyers.