Sustainability Case Study
Greenfood is one of the Nordic region’s leading providers of healthy food, with a history that stretches back 50 years. The Company was established in 2015 following the merger of Picadeli and STC green food.
Operating in Sweden, Finland, Denmark, Germany, Netherlands, France and Spain, Greenfood’s customers include some of the leading companies in the food retail, convenience and the hotel/restaurant/café (HoReCa) sectors. Its offering includes fresh fruit & vegetables, pre-cut and washed products, food salads, vegan products, sandwiches, wraps and other grab’n’go products as well as the salad bar concept Picadeli.
Putting sustainability at the heart of its business, Greenfood aims to inspire a healthier society by connecting people with affordable, tasty and healthy food. It focuses on three UN sustainable Development goals (SDGs) where it believes it can achieve the impactful and cost-effective results:
- SDG 2: Zero hunger
- SDG 8: Decent work and economic growth
- SDG 12: Responsible consumption and production
A sustainable product
Recognising that consumers need to decrease their intake of meat and increase the consumption of plant-based food in order to feed a growing global population and combat climate change , Greenfood prioritises the production and promotion of green and healthy food.
An important aspect of its product development is to make vegetarian meals more attractive and convenient for consumers, for example offering more plant-based protein options in its ready-made products and Picadeli salad bar.
For ready-made products, Greenfood also has started to work in line with prevailing dietary guidelines to ensure that meals are nutritious and unnecessary ingredients such as trans fats are avoided.
Greenfood is also working to combat food wastage throughout the value chain, engaging its suppliers, haulers and customers in the process.
A sustainable footprint
The production, processing, transportation, packaging and disposal of food requires use of natural resources. Greenfood works constantly to reduce its usage and achieve its vision of producing all food as naturally as possible.
Greenfood is reducing its own carbon footprint by switching to energy saving fixtures, modern cooling units and better isolation; and a move to more climate friendly transportation is also underway.
Greenfood has started to also carried out analyses for products with a significant carbon footprint in order to make the supply chain more sustainable. This may involve sourcing more local products to avoid unnecessary transportation, switching to suppliers with better production practices or working with local communities in order to find more sustainable ways to grow produce.
Internally, Greenfood also works to reduce and replace packaging material with more sustainable options, for example reducing plastic coatings in takeaway tableware and cutlery.
A sustainable procurer
In many countries, working within food production is a hard, physically demanding, work with low pay and status. At warehouses, processing plants and in the fields, many people find themselves in precarious positions relying on the good will of their employer.
To minimise the risk of human rights breaches and ensure good working conditions in the supply chain, Greenfood requires all of its suppliers to adhere to the group’s supplier code of conduct. Greenfood is also a member of the global network amfori BSCI through which high-risk suppliers can be identified and social audits coordinated. The group is also actively pushing suppliers to further ensure good working conditions by social certifications. By 2020 Greenfood aims to have more than two thirds of its suppliers socially certified through Global GRASP or the equivalent.