About Sport Nordic:
Sport Nordic is the group entity of the three retail banners SPORTMASTER, Unisport and Rezet. With its vertical strategy, Sport Nordic is well-positioned to capture growth from consumers increasingly looking for specialized channels when shopping sporting goods.

Founded in 1979, SPORTMASTER has developed into Denmark's leading chain of sporting goods retailers. With around 100 shops and approximately 1,000 employees across Denmark, SPORTMASTER has a strong concept and a nationwide network of well assorted shops. In addition to the stores, SPORTMASTER offers a fast growing internet store. SPORTMASTER benefits from growing consumer demand for sportswear and equipment in an active leisure life. 

Nordic Capital Fund VII acquired SPORTMASTER in 2012, transforming the business from a voluntary chain of independent stores into an integrated capital chain with a market leading position in Denmark. Since then, SPORTMASTER has embarked on an exciting journey with the purpose of further strengthening the company's primary place in the market and to becoming the customers' first choice, both in-store and online.

Website: www.sportmaster.dk

About Unisport:
Founded in Copenhagen in 1995 and transitioning online in 2002, Unisport has grown to become the Scandinavian market leader in online football goods retailing, with dedicated country sites in Denmark, Sweden, Norway, Finland and the Netherlands. Unisport's innovative e-commerce platform, centred around social media, has won numerous e-commerce awards incl. the bronze award at the 2013 European E-commerce Awards. The company currently employs more than 80 employees at its Copenhagen office and warehouse facilities.

Nordic Capital Fund VII acquired Unisport in 2015. The Unisport brand will operate alongside SPORTMASTER. The two companies have an excellent strategic fit and a platform for further expansion both in stores and online, in the Nordics and internationally.

Website: www.unisport.dk


Key Information

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Revenues 2016*

EUR 190 million

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Nordic Capital Fund VII, controlling shareholding

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Head office

Ballerup and Copenhagen, Denmark

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Investment date


* Reported