Sport Nordic is the group entity of the three retail banners Sportmaster, Unisport and Rezet. With its vertical strategy, Sport Nordic is well-positioned to capture growth from consumers increasingly looking for specialised channels when shopping sporting goods.

About Sportmaster:
Founded in 1979, Sportmaster has developed into Denmark's leading omnichannel sporting goods retailers. With around 100 shops and approximately 1,000 employees across Denmark, Sportmaster has a strong concept and a nationwide network of well assorted shops, supported by a fast-growing online channel. Sportmaster benefits from growing consumer demand for sportswear and equipment in an active leisure life.

Nordic Capital Fund VII acquired Sportmaster in 2012, transforming the business from a voluntary chain of independent stores into an integrated capital chain with a market leading position in Denmark. Since then, Sportmaster has embarked on a journey with the purpose of further strengthening the company's primary place in the market and to becoming the customers' first choice, both in-store and online.

About Unisport:
Founded in Copenhagen in 1995 and transitioning online in 2002, Unisport has grown to become the Northern European market leader in online football goods retailing, with dedicated country sites in Denmark, Sweden, Norway, Finland, Netherlands, France, Austria and Germany. Unisport's innovative e-commerce platform, centred around its unprecendented social media presence, has won numerous e-commerce awards. The company currently employs more than 80 employees at its Copenhagen office and warehouse facilities.

Nordic Capital Fund VII acquired Unisport in 2015. The Unisport brand operates alongside Sportmaster. The two companies have an excellent strategic fit and a platform for further expansion both in stores and online, in the Nordics and internationally.

About Rezet:
Rezet is a leading Danish premium sneaker retailer focused on young consumers. Rezet was acquired by Sport Nordic in May 2015. The first store launched in 2015, with three additional stores opened in 2015 and 2016.

Key Information

Revenues Icon

Revenues 2017*

EUR 200 million

Employees Icon



Ownership Icon


Nordic Capital Fund VII, controlling shareholding

Head Office Icon

Head office

Ballerup and Copenhagen, Denmark

Investment Icon

Investment date


* Reported