SPORTMASTER & Unisport
Sporting goods retail
Founded in 1979, SPORTMASTER has developed into Denmark's
leading chain of sporting goods retailers. With around 100 shops
and approximately 1,000 employees across Denmark, SPORTMASTER has a
strong concept and a nationwide network of well assorted shops. In
addition to the stores, SPORTMASTER offers a fast growing internet
store. SPORTMASTER benefits from growing consumer demand for
sportswear and equipment in an active leisure life.
Nordic Capital Fund VII acquired SPORTMASTER in 2012,
transforming the business from a voluntary chain of independent
stores into an integrated capital chain with a market leading
position in Denmark. Since then, SPORTMASTER has embarked on an
exciting journey with the purpose of further strengthening the
company's primary place in the market and to becoming the
customers' first choice, both in-store and online.
Founded in Copenhagen in 1995 and transitioning online in
2002, Unisport has grown to become the Scandinavian market leader
in online football goods retailing, with dedicated country sites in
Denmark, Sweden, Norway, Finland and the Netherlands. Unisport's
innovative e-commerce platform, centred around social media, has
won numerous e-commerce awards incl. the bronze award at the 2013
European E-commerce Awards. The company currently employs more than
80 employees at its Copenhagen office and warehouse facilities.
Nordic Capital Fund VII acquired Unisport in 2015. The Unisport
brand will operate alongside SPORTMASTER. The two companies have an
excellent strategic fit and a platform for further expansion both
in stores and online, in the Nordics and internationally.
- Jens Høgsted, CEO
- Chris Bigler, CFO
- Filip Domagala, CEO
- Jesper R. Christensen, CFO