Traffic safety products and services

SafeRoad is Northern Europe's leading supplier of road safety related products. Saferoad's business comprises of road signs and technical traffic products, road marking, roadway illumination, road railings and bridge parapets, and rock and tunnel securing.

SafeRoad's has operations in Norway, Sweden, Germany, Holland, Poland and several other European countries. The main markets today are Scandinavia and Eastern Europe. The SafeRoad Group was formed as a result of the merger of the Euroskilt Group and the ├śrsta Group in spring 2007.

Nordic Capital Fund VII acquired Saferoad in September 2008. Since then SafeRoad has made several smaller add-on acquisitions and has also entered the UK market.

  • Morten Holum, CEO
  • Svein Vestermo, CFO
Key Information: Revenues 2015*: EUR 610 million Employees: 2570 Ownership: Nordic Capital Fund VII, controlling shareholding Date of investment: 2008 Head office: Oslo, Norway
* Reported