Point International
Investment summary
Fund: Fund V
Investment theme: Growth acceleration, Buy-and-build and Strategic
repositioning.
Investment date: December 2004
Exit date: November 2011
Business description
Point was founded in 1987 and is Europe's
leading provider of services, proprietary software and products
within the electronic payment solutions
market.
Point serves every type of business from small
shops to multi-national retail chains that require multi-channel
payment capabilities, as well as hotels,
restaurants, business-to-business customers
etc.
At the time of the divestment, Point
installations handled 10 million transactions per day, and the
Point Group provided service to approximately 630,000 payment
terminals. Point had more than 800 employees and a local presence
in Denmark, Estonia, Finland, France, Iceland, Ireland, Latvia,
Lithuania, Norway, Sweden and the UK.
Background
When Nordic Capital acquired Point, the
company had a strong position on an attractive market. At that
time, the number of financial transactions grew by 20 percent per
annum on a global basis. The owners of Point had developed an
outstanding technological platform but lacked the funds and
commercial relationships to pursue larger scale
growth.
In December 2004, Nordic Capital Fund V
acquired Point International and EDT, which were subsequently
merged. Nordic Capital acquired 90 percent of Point International
and the founders and management retained the remaining 10 percent.
Investment rationale
Point operated on an attractive market with
great growth potential based on a continuously growing share of
electronic payment methods as well as a higher demand on security
in electronic payments.
During the strategic assessment of Point
Nordic Capital established a growth strategy that would consist of
a combination of migrating the customer base over to the new
subscription based model, pursuing market share gain as well as
entering into selected European countries. Apart from increasing
revenues, a subscription based model dramatically increased
recurring revenues while having very modest churn
levels.
Value added
Since the acquisition in 2004, Point grew into
becoming Europe's leading provider of electronic payment solutions
serving over 475,000 individual merchant contracts across
Europe.
The outstanding growth of Point was driven by
a defined strategy for market leadership through
investments:
- Investing in the
Point router Network in order
to allow merchants to enjoy "Payment as a
Service", which has become a success due to increasing demands from
the regulatory side as well as increasing functional requirements
from merchants on multi channel solutions and added value
services.
- Changing the business model to a recurring
revenue model based on subscriptions, enabled by the investments in
the Point Network.
- Leveraging Point's strong technological
know-how to strengthen its position within the Nordic region and
expanding into selected European
countries.
- Developing industry and country specific
applications in order to increase
differentiation.
Under Nordic Capital's ownership Point' sales
grew close to five times higher than at the time of acquisition
with EBITDA surpassing the size of the initial
investment.
Exit
In November 2011, Point International was sold
to the global leader in secure electronic payment solutions,
VeriFone Systems. Under VeriFone's ownership Point gains access to
all the capabilities of a global market leader, poising it for
further growth and development.
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