Four top prizes for Thule in the prestigious iF Product Design Award
Dec 04, 2012
Once again, Thule is on the winner's stand in the prestigious iF
Product Design Award. The Thule Easy Fit snow chains, the Thule
Wingbar Edge roof rack, the Thule Pack and Pedal Pannier bike bag
and the Thule Perspektiv Daypack camera bag are all winners
assessed by the jury criteria of design, finish, material and
innovation level, as well as functionality, ergonomics and
safety.
- All of us at the Thule Group are happy and proud today. We
create possibilities for people to live active lives by designing
cool and stylish products that make a functional difference in an
outdoor environment. The four prizes verify that our products meet
very high quality demands from both design and functionality
perspectives, says Fredrik Erlandsson, Thule Group Senior Vice
President Communications.
The iF Product Design Award covers all areas of industrial
design in product development, and since 1953 it has been
internationally recognized in the whole world as clear evidence of
outstanding and innovative design. In competition with more than
3,000 entries, Thule won prizes for three products in the
Transportation Design category and one product in the
Leisure / lifestyle category.
Transportation Design
Thule Easy Fit snow chains have an automatic tensioning
system activated with the foot and then further tensioned when the
car is rolling. The stable bows on the inside of the wheels make it
easy to mount the snow chains from the top of the wheel and
down.
Learn more about Thule Easy Fit at www.thule.com
Thule WingBar Edgeroof rack
has a low design to get closer to the car roof, and with the softly
curved aluminium profile it gives Thule WingBar Edge a simple and
aesthetic look that fits all car models. Through the use of
aviation technology and wind tunnel tests, the Thule WingBar Edge
is close to noiseless.
Learn more about Thule WingBar Edge at www.thule.com
Thule Pack 'n Pedal Pannier is one of a number
of bike bags in the newly launched Thule Pack ´n Pedal series. Just
like the other products in the series, the bag has an entirely new
solution for mounting it on the bike, is comfortable and light to
carry and has several easily accessible compartments for storing
your personal biking things. The bag is durable in all kinds of
weather and has a hard SafeZone compartment with a protective shell
for valuables.
Learn more about Thule Pack 'n Pedal Pannier at www.thule.com
Leisure / lifestyle
Thule Perspektiv Daypack is a camera
bag that protects the photo equipment while also making room for
other necessary items for a day of activities and photo shoots.
Water-resistant material, a zip and taped seams make it extremely
durable in all kinds of weather. The pack system, which can be
easily reached from the side of the bag, can be removed quickly to
make it suitable for other activities. Thule Perspektiv Daypack is
launched in Europe and North America in the spring 2013.
For more information on the Thule Group and the prizes
in iF Product Design Award, Please
contact:
Fredrik Erlandsson, Senior Vice President Communications
E-mail: fredrik.erlandsson@thule.com
Phone: +46 70 309 22 21
For more information on Thule products: www.thule.com
About Nordic Capital Private Equity Funds
Since the start in 1989, Nordic Capital Private Equity Funds
have invested in large and medium sized companies, primarily in
Northern Europe. Through committed ownership and by targeting
strategic development and operational improvements, Nordic Capital
creates value in its investments. The funds invest in companies in
Northern Europe and in selected investment opportunities
internationally. They are based in Jersey, Channel Islands, and are
advised by the NC Advisory companies in Sweden, Denmark, Finland,
Norway, Germany and the UK. Additional information about Nordic
Capital is available through its corporate website, www.nordiccapital.com.
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