For all media enquiries please contact Katarina Janerud, 
Communications Manager: 

Tel: +46 8 440 50 50 
Direct: +46 8 440 50 69 
Mobile: +46 709 69 69 99
Fax. +46 8 611 79 98 

Four top prizes for Thule in the prestigious iF Product Design Award

Dec 04, 2012

Once again, Thule is on the winner's stand in the prestigious iF Product Design Award. The Thule Easy Fit snow chains, the Thule Wingbar Edge roof rack, the Thule Pack and Pedal Pannier bike bag and the Thule Perspektiv Daypack camera bag are all winners assessed by the jury criteria of design, finish, material and innovation level, as well as functionality, ergonomics and safety.

- All of us at the Thule Group are happy and proud today. We create possibilities for people to live active lives by designing cool and stylish products that make a functional difference in an outdoor environment. The four prizes verify that our products meet very high quality demands from both design and functionality perspectives, says Fredrik Erlandsson, Thule Group Senior Vice President Communications.

The iF Product Design Award covers all areas of industrial design in product development, and since 1953 it has been internationally recognized in the whole world as clear evidence of outstanding and innovative design. In competition with more than 3,000 entries, Thule won prizes for three products in the Transportation Design category and one product in the Leisure / lifestyle category.

Transportation Design
Thule Easy Fit snow chains
have an automatic tensioning system activated with the foot and then further tensioned when the car is rolling. The stable bows on the inside of the wheels make it easy to mount the snow chains from the top of the wheel and down.
Learn more about Thule Easy Fit at

Thule WingBar Edgeroof rack has a low design to get closer to the car roof, and with the softly curved aluminium profile it gives Thule WingBar Edge a simple and aesthetic look that fits all car models. Through the use of aviation technology and wind tunnel tests, the Thule WingBar Edge is close to noiseless. 
Learn more about Thule WingBar Edge at

Thule Pack 'n Pedal Pannier is one of a number of bike bags in the newly launched Thule Pack ´n Pedal series. Just like the other products in the series, the bag has an entirely new solution for mounting it on the bike, is comfortable and light to carry and has several easily accessible compartments for storing your personal biking things. The bag is durable in all kinds of weather and has a hard SafeZone compartment with a protective shell for valuables.
Learn more about Thule Pack 'n Pedal Pannier at

Leisure / lifestyle
hule Perspektiv Daypack is a camera bag that protects the photo equipment while also making room for other necessary items for a day of activities and photo shoots. Water-resistant material, a zip and taped seams make it extremely durable in all kinds of weather. The pack system, which can be easily reached from the side of the bag, can be removed quickly to make it suitable for other activities. Thule Perspektiv Daypack is launched in Europe and North America in the spring 2013.

For more information on the Thule Group and the prizes in iF Product Design Award, Please contact:

Fredrik Erlandsson, Senior Vice President Communications
Phone: +46 70 309 22 21

For more information on Thule products:

About Nordic Capital Private Equity Funds

Since the start in 1989, Nordic Capital Private Equity Funds have invested in large and medium sized companies, primarily in Northern Europe. Through committed ownership and by targeting strategic development and operational improvements, Nordic Capital creates value in its investments. The funds invest in companies in Northern Europe and in selected investment opportunities internationally. They are based in Jersey, Channel Islands, and are advised by the NC Advisory companies in Sweden, Denmark, Finland, Norway, Germany and the UK. Additional information about Nordic Capital is available through its corporate website,

Back to news listings >