Traffic safety products and services
SafeRoad is Northern Europe's leading supplier of road
safety related products. Saferoad's business comprises of road
signs and technical traffic products, road marking, roadway
illumination, road railings and bridge parapets, and rock and
SafeRoad's has operations in Norway, Sweden, Germany,
Holland, Poland and several other European countries. The main
markets today are Scandinavia and Eastern Europe. The SafeRoad
Group was formed as a result of the merger of the Euroskilt Group
and the Ørsta Group in spring 2007.
Nordic Capital Fund VII acquired Saferoad in September 2008.
Since then SafeRoad has made several smaller add-on acquisitions
and has also entered the UK market.
- Michael Hermansson, CEO
- Morten Holum, CFO
* Normalized pro-forma adjusted for structural M&A