BRITAX acquires BRIO’s Pushchair and Car Safety Business
May 08, 2013
Expansion of wheeled goods and accessories offering by acquiring
the premium Scandinavian childcare player
BRITAX, one of the world's premier manufacturers and suppliers
of children's car safety seats and pushchairs, today announced that
it has entered into an agreement with BRIO Holding AB, Sweden, to
acquire the international BRIO pushchair and car safety business.
The product range to be acquired includes the successful premium
pushchair platforms BRIO GO, BRIO HAPPY and BRIO SMILE as well as
all further pushchair and car safety products that are marketed
under the brands BRIO®, Simo and Carena.
BRITAX has developed a strong presence in the global pushchair
market by launching its B-Series of pushchairs (B-AGILE, B-DUAL,
B-SMART and B-MOBILE) in recent years, acquiring premium outdoor
wheeled goods under the BOB® brand in 2011, and recently launching
the BRITAX affinity pushchair.
"BRITAX is acknowledged as the premium car seat manufacturer in
Scandinavia. With this acquisition we are going to be in a perfect
position to further accelerate our wheeled goods growth and provide
a comprehensive range of travel systems to parents in this region",
said Ian Watson, Managing Director Europe of BRITAX, and states,
"BRIO, as a high quality and trusted brand, is a natural fit and
the acquisition is therefore fully in line with our global growth
Heikki Takanen, chairman of BRIO Group, is equally pleased with the
transaction. "We are convinced that BRITAX is the right home for
the BRIO nursery product range", he said, "and we are excited to
follow BRITAX growing the business also in regions where BRIO has
not been active in the past".
The transaction is subject to customary regulatory
Media Contacts EU:
BRITAX RÖMER Kindersicherheit GmbH
+49 (731) 93 45 255
About BRITAX Group Limited
BRITAX designs, manufactures and markets lines of premium child
car seats, pushchairs, baby carriers and accessories throughout
Europe, Asia and the US. With its heritage dating back to 1966, the
company has grown into one of the world's most trusted juvenile
safety products brands, known for its commitment to thoughtful
engineering and top-quality and intuitive design.
Among the world's largest manufacturers of car seats, the
company offers an extensive portfolio of child car seat and
pushchair products exceeding all of the world's major safety
standards and across all the major markets.
The BRITAX pushchair line is constantly evolving to meet the
modern family's lifestyle needs. The line offers versatility; a
lifespan beyond one child; lightweight solutions for easy travel;
and smooth manoeuvrability. With thoughtfully designed details
inspired by a mother's daily interactions with her child, parents
can rest assured that their children are safe and comfortable in
BRITAX is also a leading manufacturer of premium children's
bicycle seats in Europe and is in the process of launching these
BRITAX is headquartered in the UK with major facilities in the
UK, Germany and Australia as well as the US.
For more information about BRITAX, visit www.britax.com.
BRITAX is a portfolio company of Nordic Capital Fund VII. For
further information, visit www.nordiccapital.com.
BRIO is a multinational toy company recognized for its playful
educational wooden toys. BRIO products are characterized by high
quality, play value, craftsmanship and timeless design. The company
was formed in Sweden in 1884. Also part of the BRIO Group are Alga,
the board game company and Scanditoy, one of Scandinavia's leading
distributors of toys. For more info, www.brio.net
About Nordic Capital Private Equity Funds
Since the start in 1989, Nordic Capital Private Equity Funds
have invested in large and medium sized companies, primarily in
Northern Europe. Through committed ownership and by targeting
strategic development and operational improvements, Nordic Capital
creates value in its investments. The funds invest in companies in
Northern Europe and in selected investment opportunities
internationally. They are based in Jersey, Channel Islands, and are
advised by the NC Advisory companies in Sweden, Denmark, Finland,
Norway, Germany and the UK. Additional information about Nordic
Capital is available through its corporate website, www.nordiccapital.com.
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